Our most notable client success story has been BillOReilly.com, the web site and subscription membership service that we created and built for Bill O'Reilly.
The site and its huge online community are excellent examples of the Broadcast Commerce Partners vision.
BillOReilly.com
BillOReilly.com is the online home of Bill O'Reilly, the #1 rated cable TV news commentator, syndicated radio host, and best-selling author. Broadcast Commerce Partners created and implemented BillOReilly.com to showcase the commentary, personality, and merchandise of Mr. O'Reilly.
BCP was engaged to manage the creation, production and management of the business from inception through its second successful holiday shopping season. As stated in Business Week, the site rapidly grew to more than $3 Million in annual sales.
This venture was successfully launched in conjunction with Mr. O'Reilly's talent agents (N.S. Bienstock), television network (Fox News), radio syndicator (Westwood One), newspaper syndicator (Creator's Syndicate), and book publisher (Random House).
A visit to the BillOReilly.com web site will show many of the key features of the successful Broadcast Commerce Partners approach to online audience and revenue building, including:
- E-commerce store retailing custom merchandise developed by Broadcast Commerce Partners
- Regularly updated Members-only content & features available only to paying audience members
- Interactivity among audience members to build an online community that encourages loyalty to Mr. O'Reilly and extends his brand onto the Internet
- Real world community through a ground-breaking partnership with Meetup.com
- Video and audio webcasting of customized broadband web site content
- Biweekly email newsletters to a customized mailing list of O'Reilly fans
BillOReilly.com is a particular success because of Mr. O'Reilly's ability to regularly promote the web site on his TV and radio programs. For more details, please click here to visit BillOReilly.com now, or read in Business Week about the success of Mr. O'Reilly's media businesses, including more than $3 Million per year (in 2003) from online sales.
If you represent the interests of a media personality who could benefit from our expertise, please email Broadcast Commerce Partners today by visiting our Contact Us page.